Founders You Re Getting Sustainability Messaging All Wrong
They usually go one of two ways — overly social or too scientific — and considering that we’re at a crucial point in the fight against climate change, that’s a huge problem. So here are some tips on how to improve your communication as an impact-driven founder. First up, let’s start by setting the scene. The impact-driven startups of today will go on to build the foundations of what McKinsey & Company calls the “impact economy....