While internet-saavy folk generally know how to tell ‘real’ news apart from satire, the truth is that many Facebook users do not. It is too common of an occurrence to see someone share an article from The Onion or The Borowitz Report as if it were serious news. The new labels show up under the page’s name as a bit of grey text.
— Facebook Newsroom (@fbnewsroom) April 7, 2021 But wait, there’s more! The company is also rolling out ‘public official’ and ‘fan page’ labels for added transparency. The new labels build on disclaimers added for state-controlled media last year. The labels begin rolling out today, although Facebook notes it is ‘testing’ the feature, so you might still have to deal with family members unwittingly sharing satire for some time yet.
